Geographically Indicated Products Project

Our aim in this project which we created with Metro Turkey was to provide penetration of geographically indicated products to the sector, to create awareness and to create demand for these products.

Infographic menus and booklets have been designed to raise awareness. This awareness created in the end consumer was supported by influencer communication and special invitations we organized. In this way, when customers went to the restaurants, the demand for geographically indicated products increased and in line with demand, these products started to appear on restaurant menus. This project has contributed to creating a sustainable cycle.