Kars Kasar Cheese in Town

We created the “Kars Kasar Cheese in Town” project with Metro Turkey to inform the restaurants and consumers about the importance of Kars kasar cheese and to make them aware of it.

We organized a tour to Kars with restaurant owners, chefs and influencers. They had a chance to see all the production process of Kars kasar cheese and tasted it. As a result of this project, Kars kasar cheese started to take place in the restaurant menus. Detailed infographic booklets and menus were prepared and announced to the consumers through influencer communication.