Projects Dude Event

RESTAURANT WEEK

Dude Creative, Dude Social, Dude Event, Dude PR, Dude Food Marketing, Dude Restaurant Ecosystem Marketing

Turkey’s first gastronomy festival, Restaurant Week, bringing together all the dynamics of social and cultural life with gastronomy and adding commercial momentum to restaurants in the cities where it is organized held for the 10th time in November 2019 During the Restaurant Week, Restaurant Week in One Bite, The Art of Tasting, Social Table, Street Food Party and Street Taste Tables activities and Turkish Cuisine 2.0 panel were also held.

WISE WINE SELECTION

Dude Creative, Dude Event, Dude PR, Dude Food Marketing

Metro Turkey, has created a special selection of wines selected from the European wine regions. The name, logo design, brand identity, brand strategy, sector launches, all marketing and commercial marketing strategies and communications of this selection were implemented by Dude Table.

METRO FOOD INITIATIVE

Dude Creative, Dude Event, Dude PR, Dude Food Marketing

In order to create awareness for the problem of food waste and loss Metro Food Movement brand was created. Within the scope of the project, a Gourmet Box was developed, where restaurant customers could take the remaining meals to their homes, informative infographic brochures were prepared and communication-oriented meals were organized. We have been awarded by Felis and Sustainable Communication awards with this project.

LOCAL FESTIVALS

Dude Creative, Dude Event, Dude PR, Dude Food Marketing

We organize local festivals which take place all over Turkey and we implement festival strategies in all areas from its organization to social media communication. Besides we create a comprehensive content that will provide a brand experience by integrating chefs and experts to the festival. We organize workshops, themed conversations, tastings and meals where guests can take part.

GEOGRAPHICAL INDICATED PRODUCTS PROJECTS

Dude Creative, Dude Event, Dude PR, Dude Food Marketing

The aim of this project we conducted with Metro Turkey to ensure the penetration of geographical indicated products sector, was to create awareness and generate demand for these products.

KARS KAŞARI ŞEHİRDE

Dude Creative, Dude Event, Dude PR, Dude Food Marketing

Together with Metro, we visited Kars with restaurant owners, chefs. and influencers in this project, which we call “Kars Kaşarı Şehirde” in order to convey the value of Kars Kaşarı to restaurants and consumers and to raise awareness We ensured that Kars Kaşarı was included in restaurant menus and these menus were brought together with the consumer through influencer communication works.

CHOCOLATE TASTED IN 5 SENSE WITH LINDT

Dude Event, Dude PR, Dude Food Marketing

Lindt was integrated into the Coffee Festival with the gastronomy marketing strategy we created. Tasting setup with gastronomy content was created within the project. Tasting mechanism was established in 5 senses and worked with Bahar Akıncı for influencer communication.

DIAGAEO BARMEN CLUB YARIŞMASI

Dude Event, Dude PR, Dude Food Marketing

The competition was organized by Dude Table for the first time and the entire strategy plan and setup of this competition for the sector was realized. The project’s influencer communication was realized and Tony Conigliaro, the owner of the world’s most important beverage consultancy firm Drink Factory, and the world-famous bartender Max Wenning, who worked with him, were invited to the competition. The 3 winning bartenders had the chance to be visitor bartenders at Drink Factory in London.

MIX MONDIAL

Dude Event, Dude Social, Dude PR, Dude Food Marketing, Dude Restaurant Ecosystem Marketing, Dude Creative

Cocktail menus and creative cocktails were created in many cities and restaurants in the Mix Mondial cocktail festival, which we organized to develop the cocktail channel. Presentation equipment, perfect serve equipment were developed and creative cocktail glasses were designed by designers. WOM effect was created with traditional and social media communication.

INTEL 6TH SENSE

Dude Event, Dude PR, Dude Food Marketing

In order to support and develop the tablet menu channel with Intel, an experiential launch invitation was held on the wagon at the Koç Museum, attended by prominent operators in the industry.

KFC 100. ŞUBE AÇILIŞI

Dude Event, Dude PR, Dude Food Marketing, Dude Restaurant Ecosystem Marketing

As part of the KFC marketing project, a special opening content was created with influencers in the launch we organized for the 100th Branch opened in Sirkeci. Tastings were held and photo shoots were made to share on social media.

FRITOLAY İLE PATATES HASADI

Dude Event, Dude Food Marketing

With Fritolay, a gastronomy setup was created for the potato harvest with influencers in Kayseri. While the topic of how to use potatoes in different areas during the potato harvest was discussed, Chef Aydın Demir prepared flavors with Fritolay, which is special for harvest.

KANYON POP UP RESTAURANT

Dude Creative, Dude Social, Dude Event, Dude PR, Dude Food Marketing, Dude Restaurant Ecosystem Marketing

In Kanyon Pop Up Restaurant project, we brought the local restaurants to Kanyon as a pop up restaurant with all the team and supplies. The restaurants prepared their meals using local ingredients and served them in Kanyon restaurants. Kebapçı Halil Usta and Onbaşılar Kebap came to Escale, Ent Restaurant from Bordum to Gram, İmren Alaçatı Tatlıcısı to Welldone and Pales Süt Ürünleri from Antakya to Intema Yaşam.

KANYON ICE WEEK

Dude Creative, Dude Event, Dude PR, Dude Food Marketing

Icy pop up menus special to the event period were created in Kanyon Restaurants with this project, aimed to highlight the fact that Kanyon is a cool alternative for hot weather conditions. Espressamente Illy, Welldone, Escale, İmren Alaçatı Tatlıcısı, Icy Dreams Co., Gastronometro, Beyaz Fırın, Pioppo Gelato, Haagen-Dazs, Gram, Shot 34, Plus Kitchen, Suvla, Intema Yaşam, Thermomix ve Rita Moda’nın katılımı ile gerçekleşen kick off etkinliğimizde Kanyon müşterilerine gün boyunca yaza özel birçok farklı lezzet ikram edildi.

HILLTOWN

Dude Creative, Dude Event, Dude PR, Dude Food Marketing

We provided 360 degree gastronomy marketing consultancy services with the focus of positioning Hilltown AVM’s food and beverage area, creating projects in this field, and providing communication and design services of the projects.

HILLTOWN SHOP & TASTE

Dude Creative, Dude Event, Dude PR, Dude Food Marketing

Within the scope of the gastronomy marketing consultancy service we offer to Hilltown AVM, the Shop & Taste event was held in 2018 and 2019 with the New Year’s theme to underline the gastronomy experience of Hilltown. The Shop & Taste event was organized as an event content where the shopping mall customers can experience many different flavors together and shop with discount advantages in many stores in the shopping mall. All the organization, design and communication work of the project was realized by Dude Table.

WISE WINE LOCAL SELECTION

Dude Creative, Dude Event, Dude PR, Dude Food Marketing

Local wine selection, selected from Turkey’s most important wine regions was created by Metro Türkiye. We realized logo design, brand identity, brand strategy, sector launch, all marketing studies and influencer communication services.

YENİDEN MEZE

Dude PR, Dude Event, Dude Food Marketing

The creation and realization of the project of “Yeniden Meze” festival, which we held the first in 2018, the brand name, event contents, communication contents and the entire operational process were realized. The event made mezze culture reach a new generation consumer segment by integrating new gastronomy trends to the traditional Turkish mezze culture. Street food, local food, celebrity chefs, restaurants, online mezze platforms took place in the event. Workshops and talks were organized, as well.

BRAND WEEK GASTRO

Dude Event, Dude PR, Dude Food Marketing

Brand Week Gastro was organized fort he first time in November, 2018. Turkish chefs, gastronomy experts, food producers, local chefs, foreign gastronomy experts took place as speakers in the event, having the food marketing theme for 3 days. All the content, theme, tastes and speakers were organized by Dude Table.

TASTE THE SPRING AT HILLTOWN

Dude Creative, Dude Event, Dude PR, Dude Food Marketing

We organized “Baharın Tadına Bak” event to underline the gastronomy experience of Hilltown, as a project where AVM customers can experience many different flavors together. All the organization, design and communication work of the project was realized by Dude Table.

AKMERKEZ FARM ON THE TERRACE

Dude Creative, Dude Event, Dude PR, Dude Food Marketing

Within the scope of the gastronomy marketing consultancy service we provide for the “Terasta Tarım” project, which is located on the terrace of Akmerkez with Ek Biç Ye İç, in 2019 and 2020, we invited chefs, restaurant owners, influencers and media to the area in order to increase the brand value. All the organization, design and communication work of the project were realized.

MALTEPE PİAZZA AVM EKMEK ARASI FESTIVAL

Dude Creative, Dude Event, Dude PR, Dude Food Marketing

“Ekmek Arası Festivali” project, which we held on the October 12-13 2019, with famous chefs and restaurants offered a unique experience to the guests of Maltepe Piazza AVM.